The Future Nou Camp
Art Direction, Branding
MÉS QUE UN CLUB. A global sports and entertainment destination.
Creation of Camp Cou in 1957.
Vision for Camp Nou as an entertainment destination.
In partnering with FC Barcelona's Global Commercial Partnerships, Business Intelligence and Espai Barça teams, our mission was to create the most innovative commercial sports program in the world. This included a renaming of the famous Camp Nou, as well as a fully integrated technology and entitlement partner. We worked with Hewlett Packard and Google to create this larger than life experience.
Stadium
Additional sports arena
Barca Museum
Official Megastore
Global conferences
Palau Blaugrana; basketball, handball, hockey
Player engagement
Fans in-stadium and out
Social Media and broadcast
AR player experience powered by stadium sponsor.
AR stadium mapping for digital experience.
AR stadium mapping to concessions, bathrooms, ticketing.
5G connectivity
Business Center for executive opportunities.
Business Center lounge
FC Barcelona E-Learning and Education Center.
Innovation Hub
On-site demonstrations
On-site demonstrations and technology testing.
Athletic performance centers powered by technology.
Welcome activations.
Connectivity Hubs
Special technological services.
Direct-to-seat Google Pay options.
Digital service stations; directions, game schedules, ticket purchases.
Digital assistance; club history, ticketing, additional opportunities.
Soccer simulators and analyzers.
In-stadium app for directions.
Digital service stations; directions, game schedules, ticket purchases.
Digital assistance; club history, ticketing, additional opportunities.
Bespoke concierge services.
Custom tours and jersey purchases.
Athletic performance center for VIP members.
Custom tours and jersey purchases.
Custom tours and jersey purchases.
Mobile ticketing
In-stadium photo opportunities.
VIP tours
VIP experiences
Data & control hubs
Data & control hubs
Real Time Data Analytics.
Security
Additional media opportunity
Palau Blaugrana trade shows and expos.
Fully integrated partner.
