The mission of Theatre Of Hearts/Youth First (TOHYF) is to prevent and intervene in youth violence by involving low-income, at-risk and high-risk youth, ages 4-18, in on-going, high quality, standards-based multidisciplinary arts educational programs. The project was a rebrand of the current organization.
As creative director and art director my goal was to create a brand identity that highlighted the culture and the mission of a nonprofit focused on giving children the tools to build a community centered around love and care. The logo mark was carefully designed to express the pathway for children to grow through understanding, education, and community, while driving home the benefit on the fine arts.